For Dussehra, we designed a vibrant packaging illustration for Swiggy Instamart’s delivery bags, turning everyday grocery runs into moments of festive joy. Inspired by the energy of an Indian bazaar during the festive season, the artwork celebrated the wide variety of items available on Instamart, from pooja essentials and sweets to decor and gifts.

The illustration took a maximalist approach, packed with layered details, familiar festive symbols, and playful elements. All designed to make users pause and explore while unboxing their orders. Each bag became a canvas for celebration, showing that Swiggy Instamart isn't just about essentials, but also about bringing the spirit of the festival home.
 

This packaging wasn’t just a functional carrier, it became a festive experience in itself.