Myntra FWD is a dedicated fashion space on the Myntra platform, designed for Gen Z consumers (fast-paced, style-savvy, and always online). We created the brand identity for FWD with the goal of capturing this energy and turning it into a visual system that feels fresh, expressive, and instantly relatable.
The identity draws inspiration from the digital world Gen Z lives in — dynamic layouts, bold type, vibrant color palettes, and a visual rhythm that mirrors the scroll culture. From the logo and graphic language to motion design and in-app presence, everything was crafted to feel social-first, playful, and trend-aware.

FWD isn’t just a section, it’s a fashion-forward playground, and the identity was built to keep up with its ever-evolving vibe.